CREATING AMAZING FOR LEXUS’ EUROPEAN RETAIL NETWORK

With consumers becoming more tech-savvy, zeal created a database driven iOS App for Lexus’ European retail network converting digitally minded consumers into loyal longtime customers. Since 90 percent of surveyed dealers say more customers are choosing a brand and model before visiting a dealership, the digitalization of the Lexus brand is the key to reach buyers earlier in the decision-making process.

Client: Lexus Europe
Event: European retail network digitalization
Deliverable: iOS dbase-driven application
Services: Content creation, user interface design and development