ADVANCING TOYOTA MOTOR EUROPE’S DIGITAL MARKETING STRATEGY WITH AN EFFECTIVE MEASUREMENT TOOL.
With the rise of mobile and social marketing channels, the demands on analytics have grown significantly from simply measuring activity on Toyota Motor Europe’s devices, to providing a holistic view of customer acquisition, engagement and retention across all digital channels. With the right solution, data from all digital properties can be used to inform and guide an integrated marketing strategy. Analytics is no longer limited to visitor counts and hits. With digital channels stretching from where, who, what and why we improve customer engagement, generation leads, brand loyalty and build revenue.
Client: Toyota Motor Europe
Event: European Retail Network
Deliverable: Measurement tool & Analytics
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