make cycling more enjoyable and accessible via a SEXY bike selector

Giant bikes win world championships. They win design awards, too. But most importantly, they win the hearts of riders, who choose to make cycling a part of their lives. We support that choice. We think it makes the world a better place, on-road, off-road, x-road or hybrid. 12,000 retail partners worldwide are inspired to select the adventure in all riders, from casual to competitive.

Client: Giant Bicycles Europe
Event: European retail network digitalization
Deliverable: iOS dbase-driven application
Services: Content creation, user interface design, development, hard-ware set-up and buy